Gen Z’s Role in the Future Workplace in Bangladesh: Preferences for Hybrid and Remote Work

Authors/ Publisher: Md. Masud Rana/Md. Julfikar Ali/Mst. Farhana Akter

Abstract:

Abstract

With the post pandemic, the work model has evolved much and it has slowly influenced the employment preference of the Generation Z (Gen Z). Gen Z in Bangladesh’s preference of hybrid and remote work are studied to investigate what factors impact the preference. The study analyses the effect of Career Growth and Development, Work Environment Preferences, Technology and Digital Tools, and WorkLife Balance and Flexibility on Preference for Hybrid or Remote Work, Job Satisfaction and Work—Life Balance, and Work Culture and Communication, all through the practiced approach of a quantitative structured approach. With data collected from 297 Gen Z through an online survey, multiple regression analysis was used in analysing the data. The results suggest that Career Growth and Development are the most important determiners of work model preferences (Beta = 0.427 Sig <0.01, for following Technology and Digital Tools (Beta = 0.183 Sig <0.01,) and Work–Life Balance and Flexibility (Beta = 0.175 Sig <0.01). The study shows how organizations in Bangladesh are able to change as their work preferences will change to enable better employee satisfaction and retention as well as productivity.